John Lewis are one of the top email marketers in my eyes – they design emails right and sometimes they do a bit of segmentation and send different content to different customers. And sometimes they have a bad day in the design department.Let's start with the introduction: I'm finding the white text very hard to read on the blue background and having checked on Juicy Studio's Luminosity Colour Contrast Ratio Analyser, the contrast isn't good enough at ANY text size. After the introduction, the real design madness begins. In the "Lazy day at home" section, there's no consistency to the position of the product information boxes: do we want it under, next to or surrounding the product? And the strange "View all xxx" labels within them that jut slightly out of the box… traditionally John Lewis is all about straight lines and grids, and this section just doesn't fit in with the rest of their branding. Beneath this is there's two sections, Top 5 drinkware and Barbeque bonanza, but only one of the titles has a background colour, and the other has a border. I just think it makes it look messy and a bit wonky. The second half of the newsletter appears to be a lot more like a normal John Lewis newsletter, though they've gone with a rounded corner on the one side of the Smeg fridge photo. What's my advice? Make a style, stick to it and be consistent. It's ok to stray away from the norm sometimes but don't make it look like a bunch of pre-school infants attacked your email.