I’ve decided it’s about time I posted another email win or two – it can get a bit boring complaining, even for me!I truly love the “accents of Christmas” that both of these emails reflect. Not full on in-your-face Christmas marketing. Just little subtletities. As we’re not fully into Christmas season I don’t feel annoyed they have been sent to me either! Apple’s is carefully laid out and designed – nice calls to action that don’t demand that you “Buy it now”, but learn more. After all, you might want to have a think about a purchasing a gift for someone, not necessarily purchase it there and then. I also love the benefits in the footer that suggest the convenience of online purchasing. Tiffany & Co use classic curly fonts to give the email a Christmassy feel whilst maintaining their brand identity. Their emails are much more simplistic in style, but let’s face it: jewellery is there to be looked at, much less described.