Let’s make it a resolution for 2014 not to send out an email just for the sake of it. Like this email below from The Cooperative Group.
I am truly struggling to understand who would be leaping at the chance to get a sneak preview of the new Coop Legal Services TV Ad. This is a typical example of when a client has spent a lot on a campaign and wants to push it out through every channel without considering whether the customer might actually want to see it in that context. It isn’t the John Lewis Christmas ad.
I love the teaser on top left “What’s in store for 2014?” – more boring content perhaps?