Just seen this in my inbox today…The Body Shop are offering online orders at half price if you forward the email to a friend (using the official forward button of course). Of course, this should help increase the reach of the email but those customers shouldn't (hopefully) become added to The Body Shop's email list without their consent, so this email will just become a one off. Still, it could become viral because there's no minimum spend and it's making the customer do the donkey work by getting them to recruit potential new customers AND friend are likely to have similar interests so much more likely to have a better success rate. What are you thoughts? Do you think this will be a popular campaign?