Subject line: Wish you were still in Dubrovnik?
One thing I’ve always said about holidays is that as soon as you’ve come back from one, you are thinking about your next one. Jet2 have captured this concept beautifully. We got back from Dubrovnik on 28th July, we got this on the 3rd of Aug. Enough time for us to recover, but a short enough time we’re still in holiday mode.
They’ve also personlised it by displaying a screenshot of available flights for the next month with prices and availability plus other available destinations.
It’s such a simple thing for a travel company to do because they have all the required information about my dates and destinations.
Even more complex
If they wanted to make a richer, more relevant email, they could take all of my previous flight history with them to predict whether I’d want to return to a particular destination or predict where I might want to go next. For the record, I like choosing places that are a bit unusual, rather than places like Majorca. They could use my passport number to match whether I’d flown with a group of people, on my own, or as a couple, or do something around my birthday and address to see what my peers are doing to predict more places I might like to fly.