My mum asked me for some help with laptops for my sister as she gets one provided free due to her learning difficulties. The obvious one stop shop for information is Amazon so we spent a good long time browsing the site, reading reviews and sending off the links in an email.
After a couple of days I received an email about laptops based on what I'd been browsing on the site. I opened it (as I do all my emails) but didn't click through. I then received a email about laptops every 1-2 days for the next three weeks, in total 11 emails.
I think it might finally have stopped now, but it has really annoyed me, not least because I cannot "mute" these emails. If I unsubscribe I will stop receiving all emails about products on Amazon. Imagine if you could say "I'm not interested any more" – wouldn't it make life easier? Is this a deliberate tactic to make sure you receive all of these emails? And what if you left your computer logged in with someone else's account (like my boyfriend's for example)?
When planning a remarketing campaign, you should probably consider when to cut the apron strings and stop hoping that the person will come back and purchase. I realise buying something like a laptop is quite highly involved, and usually requires a fair amount of research. I wonder whether the intensity of the email campaign is planned around much decision making is required to get to purchase…