Since I got a Kindle as a gift last Christmas, I’ve completely immersed myself back into reading before bedtime. The only time I’ve ever read more books is when I was travelling across the world and I was on long, dusty bus trips with no air-conditioning. But even though I’m not a slow reader, Amazon consistently makes me feel bad when it sends me chaser emails to rate the Kindle books I bought. I’m never anywhere near finishing, and you get the same time interval for followup, whether the book is 300 pages or 900. Now if you’re a Kindle owner, you’ll know that when you actually finish the book on Kindle, it will ask you for a rating when you get to the end, so this process seems a little in reverse. Surely reaching the end of the book should trigger this email if you don’t rate it after a certain period of time? For Kindle books it’s so much easier to acknowledge when a book has been finished but the process appears to be the same whatever you buy from Amazon. An outcome I guess, of being a retailer with some many different types of products, tangible and intangible.