When I opened my inbox this morning I saw I'd received an email from Air Asia asking me if I'd like to subscribe to their Red Alert newsletter. I flew with Air Asia in June 2008 whilst I was travelling to and through Borneo and haven't had any contact with them since. I'm wondering why they've now suddently decided to start contacting me again – have they just found they've been mining their data incorrectly? I'm almost onto the drop-off list in 5 months….Also I know I shouldn't laugh but I can't help noticing they've addressed me as "Rivett/Rebecca" – perhaps on their forms for flights they should use a "How would you like to be addressed?" field. This would resolve the problem that in some asian countries the surname goes before the first name. They've covered both bases here, in a strange way.The email also looks like something's gone a little wrong with the outer borders – there doesn't seem to be any padding on the menu items or the logo at the top. What a shame as the rest of the email seems to have laid out really well.
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