Love this email from Waitrose I received today. It’s really well planned out and would never have known it was adaptive until now as I always check my emails on my desktop. Now with no email access at work I am looking at stuff on mobile and noticed how good this email looked.
This email is adaptive rather than responsive. When the width of the browser/email client is below 580px it changes to the mobile version with some of the extra information, menu options and web version link stripped out.
I’m really pleased to see how good this email is – I’ve been working on some responsive emails in my new job and made the breakpoint at 580px too as this seems like a sensible size to start cutting down to a mobile version. Note that the font size hasn’t increased – I think the recommended font size is 16px or 18px.